DDB Singapore supports Everest 2001
				January 13, 2000 DDB Singapore ascends to Everest 2001 Expedition DDB Singapore has recently aligned themselves with the Singapore-Latin America Everest 2001 Expedition. The group of 8 climbers (4 Singaporeans and 3 climbers from Brazil, Bolivia and Argentina ) will set out in March 2001 for the North face of Mount Everest. They will be carrying with them a DDB flag which they will plant on the summit sometime in early May, 2001. The agency's initial scope of work involves designing the expedition's logo; full-range application of the logo; expedition brochure; and direct marketing planning and other fund raising/corporate sponsorship initiatives. This opportunity provides the DDB Singapore group with excellent visibility and an expanded contact base with business and government leaders in Singapore. How better to be on the top of the world!